Taste SA
Taste SA presented by Drakes is one of the Royal Adelaide Show’s most iconic destinations and is a must-see feature. Profiling all local South Australian producers, it presents a fantastic opportunity for Show goers to sample from and connect with a wide range of local businesses.
Showcasing a broad range of what South Australia has to offer, categories featured in Taste SA include:
- Confectionery
- Condiments
- Smallgoods
- Baked goods
- Honey
- Wine, gin, spirits
- And more!
Exhibiting in Taste SA is an ideal on opportunity for you to showcase your product and inform Show goers about the significance and value of South Australia’s food and beverage industry. In 2025, 71% of Show goers visited Taste SA presented by Drakes, making this the third most visited commercial pavilion. Over 1 in 4 indicated that they would purchase a product post-Show, with food & beverage products having the highest likelihood for future purchase. South Australian products were also one of the top purchase drivers for patrons.
Source: Further Insight, Royal Adelaide Show report 2025.
Businesses are eligible to exhibit in Taste SA at the Royal Adelaide Show providing they fulfil the following criteria:
- Are a South Australian food or beverage producer or processor with the ABNs main business location in South Australia, and
- Over 80% of food or beverage production is in South Australia
What our exhibitors have to say...
"A great way to expose your business and promote your South Australian products. It's a lot of work but worth the effort."
"Exhibiting at the Royal Adelaide Show has been a fantastic experience! It’s a great opportunity to connect with people, share what we do, and be part of such a vibrant and welcoming atmosphere. Highly recommended for anyone considering exhibiting in the future."
"I can't recommend the Royal Adelaide Show enough. It is an amazing platform to connect with customers, both as retail customers and also potential wholesale customers. The brand awareness is second to none in South Australia. You will find the organisers incredibly helpful throughout the whole process and you will find a community within whatever pavilion you choose to join."
Current trading hours
9am to 8pm Friday & Saturday
9am to 7pm Sunday to Thursday
Trading hours may be subject to change for the 2026 Show.
Stand options
Sites start from a 3m x 3m size with the opportunity to increase your space to suit your needs.
SHELL SCHEME
A shell scheme includes wood pallet back wall (approx 2.4m width x 2.1m height), carpeted site space, name board with your company name, and 1 x 10amp double power point.
Standard sizes are 3m x 3m (9sqm) and 6m x 3m (18sqm). Rates will vary depending on the number of open sides.
Please refer to the F&B Exhibitors tab for more information and considerations relevant to food and beverage exhibitors.
